Attending a press conference for Jordan McKay were his brother, Noah Landis, and parents Jude and Matthew McKay.
Photo above and story below by Thomas K. Pendergast
As Jordan McKay rode his orange bicycle along the Panhandle, heading from a BART station to his Richmond District home in the early morning hours of September 17, 2008, it seemed that the 23-year-old man was rolling toward a promising future.
The year before, he had graduated from the University of California, Santa Cruz with a degree in economics, and that morning he was coming home from his job in Berkeley, where he worked for a post-production company creating animation and computer modeling. He had recently worked on a Bruce Willis film.
Family members say he was living with this girlfriend and was thinking about maybe using his talents to deal with the connections between economics, ecology and environmental issues. He was particularly concerned about the destruction of land in third-world countries, and the potential for micro-financing to help them protect the natural resources of threatened regions.
That morning, however, he arrived at his residence on the intersection of 15th Avenue and Cabrillo Street at about 1:40 a.m., where the future folded on him and instead he met his death, when he was gunned down for his bicycle.
Seven years later to the day, his parents and brother stood at that same place and asked for the public’s help in solving this cold case slaying.